19 January 2022 |

Supercheap Auto partners with Motorsport Australia

TCR Australia naming rights partner Supercheap Auto has confirmed it has aligned with Motorsport Australia in a multi-year deal.

Supercheap Auto partnered with TCR Australia at the beginning of the 2021 season and has expanded its support to become the Official Auto Parts partner of Motorsport Australia.

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The new deal includes support of Supercheap Auto TCR Australia host event, the Shannons Motorsport Australia Championships where activations and exclusive offers will be provided to teams, officials and spectators.

Supercheap Auto Managing Director Benjamin Ward is excited to expand the brand’s motorsport support as it continues to support the burgeoning TCR Australia category.

“We’re delighted to be partnering with Motorsport Australia and delivering a host of benefits as well as support to those competing in motorsport, particularly those who do so at the grassroots level,” Ward said.

“At Supercheap Auto, motorsport is in our DNA. We’ve been involved in the sport for decades as a sponsor of some of the biggest and best events, teams and competitors and love seeing the passion, commitment, and dedication from those who live and breathe motorsport, as we do.

“The Motorsport Australia partnership is a great opportunity to provide support for those competing or officiating from grassroots to national level, as well as supporting a range of popular Motorsport Australia events, including national rally and circuit racing events.”

“We’re particularly excited about the plans we have in store for supporting Motorsport Australia. This new partnership reinforces Supercheap Auto as the home of motorsport.”

Motorsport Australia CEO Eugene Arocca shared Ward’s sentiments on the eve of the Australian motorsport season beginning.

“Motorsport Australia proudly welcomes Supercheap Auto as our Official Auto Parts Partner,” Arocca said.

“We are incredibly grateful for the support of Benjamin and his team, and everyone at Motorsport Australia is eager to work with Supercheap Auto to deliver some great benefits for those competing at a grassroots level.

“We’re also excited about Supercheap Auto’s support of both the Shannons Motorsport Australia Championships and the RSEA Safety Motorsport Australia Rally Championship. Both these national events promise to deliver a big 2022, with events across the country scheduled.

“The support of the innovative FIA Girls On Track and Ricciardo’s Racers programs is also a great vote of confidence in our joint commitment to support and grow the sport for future generations. This will be a great partnership and we look forward to working closely with Supercheap Auto for many years to come.”